December 19, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated – Search Engine Journal

Providing your visitors with information that easy to understand is important. Having content on your landing page that is different from that of your other pages or an ad can cause confusion for the visitor. To prevent them from leaving, ensure that your information is consistent. Read the article to learn more about how to avoid visitor confusion and frustration. Read the article here

2) 4 SEO Answers Your Development Team Needs in 2015 – Search Engine Watch

As the end of the year approaches, it’s critical to be thinking about what to do in 2015.  Mobile is one aspect of development that those in SEO are thinking about for the upcoming year. Mobile-friendly sites are important and they will need to be created to meet Google’s mobile-friendly standards. Learn more here about how to answer the SEO development questions in 2015.     Read the article here

3) New Widget in AdWords Makes Countdown Copy Easy – Search Engine Land

Being able to show visitors within the ad how many days are left on your sale can be a great add to your campaign. Google AdWords is making it even easier for you to display a countdown to show where you’re at in sale within your ads. Read this article to learn more about this widget and how to begin adding a countdown. Read the article here

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