October 24, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Releases Penguin 3.0 – First Penguin Update in Over a Year – Search Engine Land

After a year Google’s Penguin algorithm, which targets spam sites, has been updated with Penguin 3.0. This update will allow for those users who have made changes after the previous Penguin release to see if they’re changes resulted in improvements. Read the article further to learn more about the latest update and find additional articles on Penguin 3.0. Read the article here

2) 3 Small Paid Search Optimizations With Huge Impact – Search Engine Land

Making small adjustments to your campaigns can create big opportunities. Turning on click-to-call extensions is one way to make an easy change to your campaign that can have impacts in the amount of converted traffic by placing your phone number directly in front of consumers. Read to learn more about this and other changes you can add to your campaigns. Read the article here

3) Mobile Ad Revenues Soar as Search and Directories Flatten Out – Search Engine Watch

While Ad Revenue has increased overall as a whole the largest contributor to this growth this year is mobile revenue. Mobile ad revenue is continuing to grow in both search and display. Although, mobile wasn’t the only platform to see a rise this year, social media ad revenue has also been increasing. Learn more about the ad revenue half-year results by reading this article. Read the article here

October 17, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 7 ways to better integrate SEO across your marketing channels – The Next Web

Incorporating SEO into your marketing channels can help to build your efforts.  There are several ways to begin including SEO such as ensuring that your blogs are being created with your audience in mind while also including key phrases. Read the article to learn more about how you can begin using SEO to help boost your marketing efforts across multiple channels. Read more here

2) Google Adds New Features to Tag Manager – Search Engine Watch

The Google Tag Manager has added new tools and an updated interface. Updates include new APIs that provides easier management for users. New third-party templates will also be added to Tag Manger. Read the article to learn more and view the recent updates. Read more here

3) Quality Assured! How to Create a Universal SEO QA Checklist – Search Engine Watch

With strategies and tactics to think about its possible to overlook something necessary. Creating a checklist can help to ensure you complete every aspect of your SEO efforts.  Read this article to view a universal SEO checklist that you can use to ensure you have covered everything or find new items to add to your own SEO checklist. Read more here

October 10, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 2014 Holiday Shopper Research: Shopping Never Sleeps – Inside AdWords

A growth in online shopping is expected this holiday season as access to online shopping increases.  Studies show that users are relying more on researching multiple online sources before heading to the stores or making purchases online. They also found that shoppers will begin their research well before the holiday shopping starts. Read more about this seasons online shopping and what to expect in this article. Read the article here

2) 7-Point SEO Relaunch Checklist – Search Engine Watch

It can be important to know what items to make sure you’ve completed before a website relaunch. Remembering to take care of the necessary items such as redirect mapping and internal linking can help prevent issues down the road. Take a look at the checklist from this article to make sure you’re SEO is prepared for your next website relaunch. Read the article here

3) 3 Tactics to Optimize Your Website Content with Social Intelligence – Content Marketing Institute

Using social sharing to better understand how your content is shared can be helpful to your strategy. This can provide you with knowledge on what pieces of content are working and what your users want to see more of. The article gives three great ways that you can take social sharing and use it help improve your content. Read the article here

September 19, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Things Search Marketers Can Do to Ensure a Happy Holiday – Search Engine Watch

With the holidays coming soon it’s that time to begin preparing your campaigns. Understanding what will work for you and where to focus will be critical to a successful holiday campaign. Two areas to look into for your holiday campaigns are local and mobile. Read more about how to prepare for a successful holiday campaign. Read the article here

2) Bing Ads Launches Campaign Planner Packed with Competitive Data, Keywords Insights – Search Engine Land

A new tool has been launched by Bing recently. Components of the new campaign planner allow users to gain new keyword insight with the keyword tab. Along with top ten competitor data that displays percent of ad coverage, average position and more. Read the article further to learn more about what the new campaign planner provides for users. Read the article here

3) The 6 Elements of a Powerful Blog Post – Search Engine Journal

Creating an impactful blog post will help grab your audiences attention. To do this make sure you have the necessary components within your blog post. This could include using visuals and having clean layout for your post. Read the article to gain additional tips on creating a great blog post. Read the article here

September 12, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Questions to Consider When Thinking About Bidding On Branded Terms – Search Engine Watch

Weighing all options first before deciding on whether to bid on your branded terms is significant. This will help to determine if branded terms will improve the success of your strategy. Here are five questions to ask yourself as you determine if bidding on branded terms is the right choice for you. Read the article here

2) 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy – Copyblogger

Listening to what your customers and community have to say about your service or product will help you to better understand where you are succeeding and where you can improve your marketing. Finding the right ways to reach them and hear what they are saying is valuable. This articles provides five ways that you can listen to your community and tools to help you along the way. Read the article here

3) SEO and PPC Need to Stop Being Enemies – Search Engine Watch

To help make your marketing strategy succeed, attempting to make all parts work in harmony is important. Creating cooperation between your SEO and PPC efforts can help to identify and create an improved strategy. Learn more about how to stop making your SEO and PPC efforts work against each other, but rather in harmony. Read the article here

September 5, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Things Your Competitors Are Doing This Q4 to Crush You on Google – Search Engine Watch

With holidays approaching, it’s time to make sure your e-commerce strategies are prepared. By understanding where your competitors will be focusing their efforts, you can gain additional knowledge on where to focus. Giving you an edge in your strategy this holiday season. These four items will provide great direction in getting started with holiday strategy planning. Read the article here

2) Visual Attraction: How to Captivate Your Visitors’ attention – Search Engine Journal

Understanding how your users will interact with your website is important for digital marketers. Knowing what can prevent your users from reading further on your site or moving away too quickly is meaningful information to have when designing your site. Read these three ways backed by psychology that can help to improve visual attention. Read the article here

3) Callouts for AdWords Offer More Space for Advertisers – Search Engine Watch

With limited space and characters for ad campaigns, the new callouts will provide a benefit to users. The callouts creates the ability to add an additional 25 characters which are placed below the ads. Creating more room for promotional space. Read the full article to learn more about this new extension. Read the article here

 

August 29, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

The PPC Search Network Campaign Launch Checklist – Search Engine Watch

Having a procedure you follow when launching new campaigns can be incredibly helpful. Developing and utilizing a checklist to ensure that all areas are complete will ensure that key items are not missed in the launch. This will prevent errors from occurring down the road with your campaign. To get started with using or building a guided checklist, take a look at this article. Read the article here

Bing Ads Launches Close Variants Test in US – Search Engine Land

With the announcement of Google’s changes to their close variant, Bing will also be following with a version of their own. Bing announced that they would be also be testing close variants, but would allow users to opt-out of the close variants testing. Learn more about this announcement by reading the full article. Read the article here

Google Drops Authorship From Search Results – Search Engine Watch

Google Authorship will stop appearing in search results. Previously, a change was made that stopped the showing of author profile images within results. When making the release of the changes, they also provided that studies show that the removal of authorship from Google results will not have a negative effect. Read this article to learn more about this recent announcement and changes. Read the article here

August 28, 2014

3 REASONS AGENCIES OVER REPORT (AND HOW YOU CAN OVERCOME THE TEMPTATION)

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Many agencies struggle to create digestible reports for their marketing clients. It’s not that they are hurting for data – there are hundreds of data points in the arsenal. Too many agencies revert to pulling all the available data and sending it over to their clients each month. One Google analytics expert has referred to this as “data puking”. (Avinash Kaushik)

At BringShare, We Call It Over Reporting

Over reporting is identified by the inclusion of data that isn’t absolutely necessary to fulfill the purpose of the client’s monthly or annual report. And it’s a quickly formed habit that wastes the time of both agencies and clients while causing more harm than good.

It’s a hard habit to kick

To fix over reporting, we have to understand why over reporting happens. The standard reasons typically include:

  • Wanting clients to know that the agency team is working hard on their behalf
  • Forgetting that clients typically don’t care about viewing the extremely detailed level of data that the agency experts care about
  • Having no clearly established purpose for the reporting process

Over Reporting Has Consequences

The effects of over reporting can be far reaching. Clients may quickly learn to ignore reports making the valuable time spent creating them useless.

For the agency, this is wasted time that could be used to study the market, deploy new tactics, or improve upon current strategies. For the client, this builds frustration and might even increase suspicion – creating a wedge in the agency/client relationship.

Over Reporting Can Be Fixed

The great news is that there is a much better way to approach monthly reporting – by focusing on what the client needs. At BringShare, we call this Purposeful Reporting.

Purposeful reports are up-front and clear about what the client will learn, specific about what marketing elements will be covered, and precise about how much information the client will be given. They get rid of all the filler data, focusing solely on the critical data the client needs to know. What’s more – this style of reporting encourages agencies to create the report with the client in mind – rather than spewing out vast amounts of data.

Find out how to create a purpose-filled report by checking out our latest slideshare:

 

Purposeful Reporting Has Real Benefits

Rethinking your approach to monthly or annual reporting could pay huge dividends for your agency. By creating reports that are focused on the needs of your client (rather than on the need to prove oneself), you will:

  • Show progress toward overall marketing goals
  • Identify trends and insights the client will care about
  • Earn your client’s trust and loyalty
  • Save valuable time that can be used to deploy new tactics

By focusing on what the client needs to know, agencies can create relevant reports that tell a business-impacting story about their marketing efforts.

And That’s What Agencies AND Client’s Care About Most. 

August 22, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 3 Simple Ways Email Can Drive SEO Results – Search Engine Journal

Email marketing is a great way to reach your target audience. Using email campaigns to help boost your SEO traffic can be an added benefit. One way to do this is to create engagement by adding call-to-actions to your email campaigns. Read the article to learn more about this tactic and others to use email to increase your SEO. Read the article here

2) The danger of vanity metrics: Creating a reality distortion field – The Next Web

Focusing on all metrics is not always a good thing. Vanity metrics can provide a false view of the reality of your performance. Though these numbers are big and improve the look of performance, they might not be the best metrics to focus on. Learn more about vanity metrics here and how they can distort reality. Read the article here

3) Are your Product Listing Ads ready for August 31st? – Inside AdWords

AdWords has been working on a transition for their users from the Product Listing Ads (PLA’s) to the new Shopping Campaigns. An upgrade tool was released earlier this month to assist users in the transition. This article provides an update on what users can prepare for as the transition nears and how to continue your transition. Read the article here

August 15, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) New Shopping Campaigns Upgrade Tool – Inside AdWords

With the switch to shopping campaigns occurring soon, Google AdWords has made it easier to make the switch. The new upgrade tool will allow Product Listing Ads (PLA’s) to be moved to shopping campaigns easier. However, not all campaigns can be moved with this tool. Read the article further to learn more about the tool and how to get started using it. Read the article here

2) 3 Ways to Dig Deeper for Bigger Paid Search Success – Search Engine Watch

Sometimes breaking things down and take a deeper look can help to make your campaigns a success. Taking your campaigns one step further can help you find that specific detail that you may not have previously noticed.  Here are three ways you can begin digging further into your campaigns. Read the article here

3) What is Black Hat Social Media & Does it Affect SEO? – Search Engine Land

With social media marketing growing as a marketing strategy black hat social media is becoming more relevant. These are methods used outside of any social media regulations for gain. Read this article to learn more about black hat social media and how it could impact you. Read the article here