July 18, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How to Get Your Blog Posts Read – Search Engine Journal

By making a few adjustments you can improve the amount of time invested by your readers. When creating content for your blog posts, you want your readers to read through it and take away what you have to say. This article discusses great ways that can help you make these changes. So that readers aren’t just skimming your article, but reading to learn more. Read the article here

2) 3 Ways To Help Prioritize Your SEO Efforts – Search Engine Watch

Understanding what needs to be done to make your SEO efforts successful is important. Setting goals is one way to ensure that your continuously working to improve and succeed. The three tips in this article that can help provide you with thought on how you can prioritize your efforts. Read the article here

3) Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Status Delivery Alerts – Search Engine Land

There will be a few new changes appearing in your Bing Ads account that will provide additional help to managing your campaigns. One change features the ability to now display estimated keyword bid suggestions by including additional columns. Read the article further to learn more about these new changes. Read the article here

July 11, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time – Search Engine Watch

Branching out your PPC efforts can benefit your campaigns. Through testing and trying new ideas with your campaigns, you can expand the reach of your campaigns. Also, you can begin to expand your PPC knowledge by investing in new areas that you haven’t encountered. Read this article for suggestions on how you can diversify your PPC campaigns. Read the article here

Experiment Shows Up to 60% of “Direct Traffic” Is Actually Organic Traffic – Search Engine Land

The experiment was conducted to have a better understanding of exactly what percentage of direct traffic is really organic. The results found that direct traffic fell 60% during the course of the test. This gives marketers an idea of how much of their direct traffic to long URL’s is coming from organic.  To learn more about how the experiment was conducted and additional findings read the article further. Read the article here

Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers – Copyblogger

Adding images to your content can make a powerful impact. Easily adding an image of to your content can help keep the attention of your readers by engaging them right away. Take a look at this article to learn more about how images can help improve your content and where to start. Read the article here

July 4, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How to Be in the Top 5% of Bloggers: New Research Results – Copyblogger

Content should be creative and unique to help it stand out and get noticed. Quality and quantity will play a large role in helping content marketers achieve this goal. The research results provided in this article show how often the average blogger releases new content as well as how much time is devoted to those pieces of content. Read more to see how you could be among the top bloggers. Read the article here 

2) The 10 Most Important Paid Search Developments So Far in 2014 – Search Engine Land

With all the changes that can occur it’s sometimes good to get a refresher on what has happened. The first half of this year has shown several changes to the paid search landscape. From the Bing Ads URL Auto-Tagging launch to the AdWords “Not Provided” changes. This article includes a great overview for some of the biggest changes this year so far. Read the article here

3) Bing Adds New Twitter-Based Search Features – Search Engine Land

Bing has now provided an easy way to search for Twitter information through its search engine. Users can easily use Bin to search and discover the latest and most relevant tweets by entering in a hashtag. Read this article to learn more on what you can discover through this new Bing feature. Read the article here

June 27, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Key Takeaways From 5 A/B Tests With Significant Results – Search Engine Watch

Performing  just one A/B test will likely not be enough for you to find all the changes you could make to your site. Testing thoroughly for all elements of your site will lead you to find the changes that will help you improve your results. The 5 takeaways in this article will provide you with great direction on tests that can help you to make changes that could yield important results. Read the article here

2) The Basics of SEO for Content Marketing – Content Marketing Institute

The pieces of content that you create should be made with your target audience in mind. To help reach your audience, your content strategy should take into consideration aspects of SEO. Having a great understanding of where SEO can help improve your content marketing strategy can be useful. Read this article to learn more about the basics of SEO that can benefit your content strategy. Read the article here

3) Google to Remove Author Images  – Search Engine Watch

Google recently announced that two pieces of the Google authorship results would be removed. The images and Google+ counts of an author will soon be removed from the search results for both desktop and mobile. This article provides examples of what these new results will look like as well as additional insight into the new changes. Read the article here

June 20, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Introduces “Google My Business”, A New One-Stop Shop To Help Businesses Get Found Online – TechCrunch

Google recently released “Google My Business”, a platform for businesses that allows them to easily manage items, such as updating business information and  communicating on Google+. This new launch is not only for new users, but those previously on Google places for business will also be updated to the new changes. To learn more on this release read this article. Read the article here

2) PPC Budget Forecasting 101 – Search Engine Watch

Reducing the time spent on forecasting  your PPC budget can free up time for you to work on strategy. Clients seek answers to their budget and how they can increase their conversions, finding a way to easily forecast your budget can help provide you with these answers.  Read this article to learn more about “budget forecasting 101” and how you can increase the efficiency of forecasting your budget. Read the article here

3) Microsoft Shuttering Bing Ads Express – Search Engine Land

Bing Ads Express, recently launched by Microsoft last October, will be discontinuing on July 30th. The product was intended for small businesses to have a way to easily automate their paid advertising. Those using Bing Ads Express will be transitioned over to Bing Ads at the close. Read the article to learn more about this announcement and transition. Read the article here

 

 

June 13, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Bing Ads URL Auto-Tagging Finally Arrives – Search Engine Land

Bing has released a long awaited feature that will be sure to make it easier to work with Bing Ads campaigns. The new auto-tagging feature will eliminate the need to manually tag campaigns or setup through another provider, saving you time. Read the article for further information on this new release and how you can begin using it. Read the article here

2) A 3-Pronged Plan for Optimizing Your Online Content Distribution – Content Marketing Institute

Now that the content has been created, it’s time to distribute the material in a way that will best reach your audience. Placing valuable content in front of your audience using the right channel can help to accomplish the goals you have set for your content marketing strategy. This article will provide direction in optimizing your content through distribution. Read the article here

3) Ten Timely Tips for Terrific Title Tags – Search Engine Watch

Users search for a product or business wanting to find the most relevant results. Utilizing the title tag to your advantage can be one way to help optimize your efforts to stand out in the results. Find 10 great tips for improving your title tags in this article. Read the article here

May 30, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Reasons to Include Polling in Your Social Media Strategy – Search Engine Watch

Using polls can be a great way of engaging with your customers and better understanding their needs. Using social media to implement them can help to better reach your customers and receive great feedback. Read this article for five reasons to include polling into your social media marketing strategy. Read the article here

2) 7 Mistakes E-Commerce Retailers Make When Advertising with Google Shopping – Search Engine Journal

Product Listing Ads can put your product in front of the right consumers. It’s key, however, to ensure that your placing the most relevant ads and that you understand how frequently to display them. Read about the seven mistakes to avoid when advertising with PLA’s.  Read the article here

3) 2 Essential Elements for Getting Started with Content Marketing – Content Marketing Institute

Getting started with a content marketing strategy can be overwhelming. It’s important to understand where to begin to build a successful content marketing plan.  Starting with the basics can help set you in the right direction. This article provides two key steps to help you with that. Read the article here

May 23, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How Content Curation May Boost Your Influence – Search Engine Journal

Content curation can be a powerful tool to help you reach your audience and build engagement. Gathering and sharing the content that matters to your target audience will help provide them with a way of engaging with you through content that is important to them. Learn more  here about how you can harness content curation to reach your target audience. Read the article here 

2) How Rich Snippets Add Spice to Your Online Content’s Search Results – Content Marketing Institute

Using rich snippets can help make your listings unique and stand apart from the rest. There are several types of rich snippets available to use dependent on what content you are providing and the audience you intend to reach. This article provides great insight into the different types of rich snippets. Read the article here

3) Google Rolls Out Panda 4.0 & Payday Loan 2.0 Updates – Search Engine Journal

Google released two algorithm updates earlier this week. The new Panda update is to be a softer update to the algorithm, while the Payday loan update is meant to effect high spam queries. Read this article to learn more about the recent update launches by Google.  Read the article here

May 20, 2014

The New Email Dashboard Featuring MailChimp

You’ve got easier email reports. 

Take a look at the sections below to see what the MailChimp email dashboard can do to make your reporting a breeze.

Total Email Performance

 The Total Email Performance table gives you a view of your combined campaign data.  Add Google Analytics to your campaigns to get additional metrics like sales and conversions.

total email performance table - bloh

Overview Tab

Want to see it broken down further? We’ve got you covered. Each email campaign is broken down by key metrics from MailChimp as well as a few additional metrics from Google Analytics.

overview - edit

Email Comparison Tab

See how each campaign stacks up against the others with our beautiful comparison charts.

email2 - blog

 

Performance Funnel Tab

A perfect way to scope the flow of your email campaigns is to use the performance funnels tab. This report shows you a comparison of how each email performed in a funnel visualization.

email4 - blog

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May 16, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Break-Even CPC & Simple Landing Page Testing – Search Engine Watch

Marketers continuously seek ways to improve their campaign strategies. If you’re looking to improve on your AdWords performance, one place to look is to your conversion rate. Finding out what your break-even CPC is can help you begin to understand when and where changes need to be made to help you increase profits. Read the article here

2) 5 Reliable Ways to Use Content as a Referral Tool – Copyblogger

When creating content to improve your SEO strategies it will be helpful to also consider it as a source for referrals. Build content to develop strategic relationships that will drive referrals. This article provides five great ways to use content to improve referrals. Read the article here

3) SEO Client Retention Tips: 7 Mistakes I’ve Made That You Shouldn’t – Search Engine Journal

You want your client to trust in your work and that you will be able to provide the results expected for their business. Avoiding mistakes that could cause them to lose trust is important. Not making the seven mistakes provided in this article will help you to retain your customers and continue to keep their trust. Read the article here