January 30, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) 12 Trends Search Marketers Can’t Ignore in Content Marketing – Search Engine Watch

The importance of content marketing in a marketing strategy extends to SEO. Understanding how content marketing will be changing and what to look for can help in developing your strategy. One thing to be aware of is how improved content can help with search engine rankings. Read the article to learn more about the content marketing trends you shouldn’t ignore. Read the article here

2) Introducing Trash Can: Data Recovery in Google Analytics – Google Analytics Blog

Making a mistake can by accidently deleting data can be costly. A new release by Google will help to recover this lost data within Google Analytics. It’s as easy as clicking the trash can button and restoring the data you want back. However, after 35 days from deleting it, there will be no way to retrieve the data. Look for this feature to be rolled out to all accounts soon. Read the article here

3) Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore – Search Engine Land

Page load times can frustrate users who are trying to access your page whether from search or paid results. Finding out what your page load times are and how you can improve upon them can be crucial to your site. With Google focusing on it, AdWords users should also be aware of page speeds just as much as Analytics users. Read more about why site speed is important to PPC. Read the article here

 

January 23, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Issues Warning About Poor Search For Non-Mobile Sites – Search Engine Journal

With the increase in mobile usage, Google has been working to ensure that users are being directed to mobile friendly sites. They’ve recently released the mobile-friendly tag and are continuing to move toward making more sites mobile-friendly. The next step in making sites mobile-friendly is sending an email if it’s detected that a verified site is not mobile friendly. Read the article to learn more about how Google is moving towards mobile-friendly sites. Read the article here

2) PLAs Drove 56 Percent Of Non-Branded Google AdWords Clicks in Q4 [RKG] – Search Engine Land

Product listing ads were the highest driver of non-branded clicks last quarter. According to a report released by RKG the click-through rates were higher than non-brand text ads. Also, the click costs on PLAs increased during the Q4 holiday shopping season. Read more to learn about the PLAs results from last quarter. Read the article here

3) 7 Key Pieces of Advice About Web Content Strategy from Matt Cutts – Content Marketing Institute

As you develop your web content strategy there are several things to keep in mind to ensure that you’re building better content. This article provides top videos of answers to important content engagement questions by Matt Cutts. The videos help to explain more about items such as the importance of content in the body of a page. As well as providing insightful key takeaways from these videos.  Read the article here

January 16, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) 3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now – Search Engine Watch

Making sure that you are optimizing your remarketing campaigns will help you to get the best out of them by reaching and obtaining the right users. One way to optimize your remarketing campaigns is to ensure that you are testing all formats. Testing a text ad could help you to see if this performs better than image ad. Learn more about the three ways to optimize your campaigns in this article. Read the article here

2) 18 Areas of Knowledge Every SEO Must Possess – Search Engine Journal

There are many areas and skills that you can gain knowledge in as an SEO. Expanding your knowledge in multiple areas will allow you apply insight across different areas of SEO. These skills range from local SEO and keyword research to web development. Read the article to learn more about these areas of knowledge. Read the article here

3) 5 Ways to Prepare Web Content to Succeed in 2015 – Search Engine Journal

Keeping up with changes is important to helping you prepare for a new year. Auditing your content can help you to find areas that you may have missed or to find areas that could be changed to help improve over last year. Reviewing these five ways to prepare can provide you with a good guide to planning your content for another new year. Read the article here

January 9, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) New Bing Policy Disallows Phone Numbers in Plain Text – Search Engine Watch

A new change added by Bing will no longer allow for phone numbers to be shown within the ads plain text. However, this will not affect any current campaigns with numbers in plain text until June. Phone numbers can still be shown through call extensions and local extensions which allows users to click and places calls directly from the ads. Read the article to learn more about these changes. Read the article here

2) 5 Mistakes to Avoid in a Google Shopping Campaign – Search Engine Journal

It’s important to avoid making mistakes with your shopping campaigns. One to avoid is not backing up your shopping campaigns information. By backing up your information can readily have data to work with and avoid any irreversible actions made. Read the article to learn more about mistakes to avoid and how to avoid them within your shopping campaigns. Read the article here

3) Six Actionable SEO Tips You Can Discover From Every SERP – Search Engine Journal

Digging further into SERP data can help you find changes you can make to improve your results. Using SERP data such as title tags can help you to identify what the results are for your top keywords and if you could missing anything. An example of this is that you could find your search could yield results containing different keyword results than expected. Read the article to learn about tips you can implement by using SERP data. Read the article here

 

January 2, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy – Search Engine Watch

Taking advantage of all of the features within AdWords can help to improve your PPC strategy. Using the Bid Simulator, an advanced feature, provides you with insight into your bids. Here you can examine estimated number of clicks more closely to make informed decisions about what changes to make. Learn more about what features you can use to examine your bidding strategy. Read the article here

2) 10 Research-Driven insights About Content Marketers in 2015 – Content Marketing Institute

As we begin a new year, it’s good to begin thinking about what trends are beginning to appear in content marketing. Utilizing the data from key research reports, this article breaks down some of the future trends of content marketing. One example of the research states that content marketing ROI is not being successfully tracked, which is something that is critical in gauging your content strategy. Read the article here

3) 4 Reasons Marketing Agencies Need Call Tracking – Search Engine Journal

Tracking another source of your conversions can help you to better identify what steps users are taking to reach you. Adding call tracking software to help track users can add beneficial data to your digital marketing campaigns. Read to learn more about why you should add call tracking software. Read the article here

December 19, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated – Search Engine Journal

Providing your visitors with information that easy to understand is important. Having content on your landing page that is different from that of your other pages or an ad can cause confusion for the visitor. To prevent them from leaving, ensure that your information is consistent. Read the article to learn more about how to avoid visitor confusion and frustration. Read the article here

2) 4 SEO Answers Your Development Team Needs in 2015 – Search Engine Watch

As the end of the year approaches, it’s critical to be thinking about what to do in 2015.  Mobile is one aspect of development that those in SEO are thinking about for the upcoming year. Mobile-friendly sites are important and they will need to be created to meet Google’s mobile-friendly standards. Learn more here about how to answer the SEO development questions in 2015.     Read the article here

3) New Widget in AdWords Makes Countdown Copy Easy – Search Engine Land

Being able to show visitors within the ad how many days are left on your sale can be a great add to your campaign. Google AdWords is making it even easier for you to display a countdown to show where you’re at in sale within your ads. Read this article to learn more about this widget and how to begin adding a countdown. Read the article here

December 12, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Launches New AdWords Editor – SearchEngineWatch

The new AdWords editor 11 was launched earlier this week. The new release comes with additions such as keyboard shortcuts, more accurate search filters and the ability to toggle multiple accounts simultaneously. This release along with others from this year, come from the demand for increased automation. Read the article to learn more about the new AdWords editor 11. Read the article here

2) 5 Prescriptions For a Healthy Customer Data Plan – Content Marketing Institute

Gathering data to better understand your audience is important, but can be challenging. Having a strategy to collect this customer data will help you in building great content for your audience. The first place to start is by knowing “who” is actually engaging with your content. Learn more about how you can collect customer data to better understand your audience. Read the article here

3) Online Advertising to Grow By 15% Over Next Two Years, Driven By Mobile and Display – Search Engine Journal

In 2015 the growth in online advertising will continue to increase. The total global spend is projected to grow over the next few years from it’s current 24 percent. Increased mobile users will help to grow online advertising as mobile ad spend is projected to account for 51% of new advertising dollars over the next few years. Read more about online advertising growth with this article. Read the article here

December 5, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Mobile SEO & E-commerce Growth Beyond Black Friday and Cyber Monday – Search Engine Land

The holiday shopping is not over as research shows that 48 percent of shoppers will continue their holiday shopping in December. With the growing number of people using mobile for their shopping efforts it’s a great time to look at the continuing 2014 holiday season and begin preparing for your 2015 mobile strategies. Read this article to learn how you can begin looking ahead at how to reach mobile consumers. Read the article here

2) 3 Things You Can Do To Push Through Your PPC Plateau – Search Engine Land

Bringing creativity to an account that you’ve been working on for a long time can be difficult. One way to push through this is to go back to the beginning. Treating your account as if it’s brand new can help spark new ideas and provide ways to analyze your campaigns with a new perspective. Learn more about this and other ways to continue with your campaign efforts here. Read the article here

3) The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized – NeilPatel.com

SEO is continuously changing and it’s important to stay ahead with your strategies. This means following updates released by Google along with how to avoid any penalties produced by these updates. Having an understanding of the proper steps to take to avoid these penalties can be critical to your efforts. This article provides detailed steps on how you can optimize your rankings and avoid damaging penalties. Read the article here

November 21, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Search Top Priority Among SMBs [Study] – Search Engine Marketing

A survey was conducted to better understand the priorities of advertising and marketing spend for small and medium-sized business (SMBs). The survey results found that at 60.7 percent, search and pay-per-click would lead the marketing spend in the coming year. Email marketing and print advertising rounded out the top three of the SMBs priority list for spend. Read the article to learn more about the survey results. Read the article here

2) 5 Mistakes That Hold Back Your Content Marketing – Content Marketing Institute

Generating too much content is one mistake that current content marketers should avoid. Instead of releasing too much content, generating better content is the approach to take with your content strategy. Working on better content may take you longer, but will also help your content stand apart from the rest. Read the article to learn more about this mistake and others to avoid with your content marketing. Read the article here

3) Google Officially Launches “Mobile Friendly” Labels in Mobile Search Results – Search Engine Land

To provide additional information for mobile users, Google will now include a label to represent “mobile-friendly” sites. This is to help mobile users avoid any frustration of landing on a site that is not mobile-friendly. Google has provided a list of items that help to identify if a site is mobile-friendly, including whether a site has text that is readable without zooming. Learn more about the new label and how Google qualifies a site as mobile-friendly. Read the article here

November 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Content Marketing Initiatives You Need in 2015 – Content Marketing Institute

As a busy content marketer with many things to think about, making certain items a priority is important. Understanding your audience is one core item to prioritize. This initiative is essential to your strategy as you need to reach the appropriate audience with your content. Learn more about other initiatives to include in your strategy within this article. Read the article here

2) Ad Copy – 7 Key Steps for Adding Holiday Sparkle  – Search Engine Marketing

With the holidays getting closer, ensuring that your ads are ready is important to reach all the busy holiday shoppers. Be sure to check items off your list, such as reviewing the results of last year and having strong call to actions for your ads. Read this article to learn more on the steps to review for your holiday marketing. Read the article here

3) Why Focus on Long tail Keywords? – Search Engine Journal

Using long tail keywords can be one way to reach your audience in a competitive market. While more common keywords may be more difficult to rank for, these keywords can help you stand out in the rankings. Learn more about how defining your mission and using long tail keywords can help you attract your target audience. Read the article here