December 19, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated – Search Engine Journal

Providing your visitors with information that easy to understand is important. Having content on your landing page that is different from that of your other pages or an ad can cause confusion for the visitor. To prevent them from leaving, ensure that your information is consistent. Read the article to learn more about how to avoid visitor confusion and frustration. Read the article here

2) 4 SEO Answers Your Development Team Needs in 2015 – Search Engine Watch

As the end of the year approaches, it’s critical to be thinking about what to do in 2015.  Mobile is one aspect of development that those in SEO are thinking about for the upcoming year. Mobile-friendly sites are important and they will need to be created to meet Google’s mobile-friendly standards. Learn more here about how to answer the SEO development questions in 2015.     Read the article here

3) New Widget in AdWords Makes Countdown Copy Easy – Search Engine Land

Being able to show visitors within the ad how many days are left on your sale can be a great add to your campaign. Google AdWords is making it even easier for you to display a countdown to show where you’re at in sale within your ads. Read this article to learn more about this widget and how to begin adding a countdown. Read the article here

December 12, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Launches New AdWords Editor – SearchEngineWatch

The new AdWords editor 11 was launched earlier this week. The new release comes with additions such as keyboard shortcuts, more accurate search filters and the ability to toggle multiple accounts simultaneously. This release along with others from this year, come from the demand for increased automation. Read the article to learn more about the new AdWords editor 11. Read the article here

2) 5 Prescriptions For a Healthy Customer Data Plan – Content Marketing Institute

Gathering data to better understand your audience is important, but can be challenging. Having a strategy to collect this customer data will help you in building great content for your audience. The first place to start is by knowing “who” is actually engaging with your content. Learn more about how you can collect customer data to better understand your audience. Read the article here

3) Online Advertising to Grow By 15% Over Next Two Years, Driven By Mobile and Display – Search Engine Journal

In 2015 the growth in online advertising will continue to increase. The total global spend is projected to grow over the next few years from it’s current 24 percent. Increased mobile users will help to grow online advertising as mobile ad spend is projected to account for 51% of new advertising dollars over the next few years. Read more about online advertising growth with this article. Read the article here

December 5, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Mobile SEO & E-commerce Growth Beyond Black Friday and Cyber Monday – Search Engine Land

The holiday shopping is not over as research shows that 48 percent of shoppers will continue their holiday shopping in December. With the growing number of people using mobile for their shopping efforts it’s a great time to look at the continuing 2014 holiday season and begin preparing for your 2015 mobile strategies. Read this article to learn how you can begin looking ahead at how to reach mobile consumers. Read the article here

2) 3 Things You Can Do To Push Through Your PPC Plateau – Search Engine Land

Bringing creativity to an account that you’ve been working on for a long time can be difficult. One way to push through this is to go back to the beginning. Treating your account as if it’s brand new can help spark new ideas and provide ways to analyze your campaigns with a new perspective. Learn more about this and other ways to continue with your campaign efforts here. Read the article here

3) The Step-by-Step Guide on Improving Your Google Rankings Without Getting Penalized – NeilPatel.com

SEO is continuously changing and it’s important to stay ahead with your strategies. This means following updates released by Google along with how to avoid any penalties produced by these updates. Having an understanding of the proper steps to take to avoid these penalties can be critical to your efforts. This article provides detailed steps on how you can optimize your rankings and avoid damaging penalties. Read the article here

November 21, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Search Top Priority Among SMBs [Study] – Search Engine Marketing

A survey was conducted to better understand the priorities of advertising and marketing spend for small and medium-sized business (SMBs). The survey results found that at 60.7 percent, search and pay-per-click would lead the marketing spend in the coming year. Email marketing and print advertising rounded out the top three of the SMBs priority list for spend. Read the article to learn more about the survey results. Read the article here

2) 5 Mistakes That Hold Back Your Content Marketing – Content Marketing Institute

Generating too much content is one mistake that current content marketers should avoid. Instead of releasing too much content, generating better content is the approach to take with your content strategy. Working on better content may take you longer, but will also help your content stand apart from the rest. Read the article to learn more about this mistake and others to avoid with your content marketing. Read the article here

3) Google Officially Launches “Mobile Friendly” Labels in Mobile Search Results – Search Engine Land

To provide additional information for mobile users, Google will now include a label to represent “mobile-friendly” sites. This is to help mobile users avoid any frustration of landing on a site that is not mobile-friendly. Google has provided a list of items that help to identify if a site is mobile-friendly, including whether a site has text that is readable without zooming. Learn more about the new label and how Google qualifies a site as mobile-friendly. Read the article here

November 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Content Marketing Initiatives You Need in 2015 – Content Marketing Institute

As a busy content marketer with many things to think about, making certain items a priority is important. Understanding your audience is one core item to prioritize. This initiative is essential to your strategy as you need to reach the appropriate audience with your content. Learn more about other initiatives to include in your strategy within this article. Read the article here

2) Ad Copy – 7 Key Steps for Adding Holiday Sparkle  – Search Engine Marketing

With the holidays getting closer, ensuring that your ads are ready is important to reach all the busy holiday shoppers. Be sure to check items off your list, such as reviewing the results of last year and having strong call to actions for your ads. Read this article to learn more on the steps to review for your holiday marketing. Read the article here

3) Why Focus on Long tail Keywords? – Search Engine Journal

Using long tail keywords can be one way to reach your audience in a competitive market. While more common keywords may be more difficult to rank for, these keywords can help you stand out in the rankings. Learn more about how defining your mission and using long tail keywords can help you attract your target audience. Read the article here

November 7, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 AdWords Optimization Checkpoints You May Be Missing – Search Engine Watch

When reviewing your paid search accounts, having a checklist that includes checkpoints that may not be so obvious can be helpful. These points could help you adjust or update items that you may not have focused on since the account was created. Checking in on budgets and negative keywords are two optimizations that you should be investing time into. To learn more on optimization checkpoints read this article. Read the article here

2) What’s Ahead For Paid Search? – Search Engine Land

Trends are continuously changing and staying up with the future is key to making sure your taking advantage of what is to come. One paid search item to consider in the future is your usage of mobile to reach consumers. Mobile devices keep getting larger, which in turn will create more space for paid ads. Learn more about this and other paid search future trends to look for. Read the article here

3) Hot Holiday Tips and Tricks – Search Engine Watch

The Holidays can be a hectic time of the year, so having a plan for your campaigns and strategies is important. Creating a strategy to ensure you hit consumers during the busy shopping season is crucial. Making time to customize your ads and landing pages is one way to promote your unique holiday offers. Take a look at more holiday tips in this article. Read the article here

October 31, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) A Step-by-Step Guide to Creating Robust Content for the Holiday Season – Search Engine Watch

Preparing for the holiday season is incredibly important to your campaigns. Content will also need to be refreshed for the holidays to ensure you reach your customers. Doing your research to know the right keywords to use and delivering the content at the perfect time are two ways to excel in the holiday season. Read more about preparing your content for this year’s holidays. Read the article here

2) SEO Must Be About More than Your Website – Search Engine Land

Extending your SEO knowledge into other channels can help keep all your messages aligned. The information you discover through SEO can be valuable within other channels as well. One way is to use keywords to help social media efforts understand what keywords work best to reach your audience . Learn more about how SEO can play a role in other marketing channels. Read the article here

3) Google Webmaster Tools Now Detects Issues with Mobile Usability – Search Engine Journal

As mobile continues to grow, it’s also important to ensure that your mobile site is functional for users. These new additions to Google Webmaster tools allow you to keep up on any issues that could prevent users from easily using your mobile site. Learn more about what items these reports provide you to get a better understanding of your mobile site performance. Read the article here

October 24, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Releases Penguin 3.0 – First Penguin Update in Over a Year – Search Engine Land

After a year Google’s Penguin algorithm, which targets spam sites, has been updated with Penguin 3.0. This update will allow for those users who have made changes after the previous Penguin release to see if they’re changes resulted in improvements. Read the article further to learn more about the latest update and find additional articles on Penguin 3.0. Read the article here

2) 3 Small Paid Search Optimizations With Huge Impact – Search Engine Land

Making small adjustments to your campaigns can create big opportunities. Turning on click-to-call extensions is one way to make an easy change to your campaign that can have impacts in the amount of converted traffic by placing your phone number directly in front of consumers. Read to learn more about this and other changes you can add to your campaigns. Read the article here

3) Mobile Ad Revenues Soar as Search and Directories Flatten Out – Search Engine Watch

While Ad Revenue has increased overall as a whole the largest contributor to this growth this year is mobile revenue. Mobile ad revenue is continuing to grow in both search and display. Although, mobile wasn’t the only platform to see a rise this year, social media ad revenue has also been increasing. Learn more about the ad revenue half-year results by reading this article. Read the article here

October 17, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 7 ways to better integrate SEO across your marketing channels – The Next Web

Incorporating SEO into your marketing channels can help to build your efforts.  There are several ways to begin including SEO such as ensuring that your blogs are being created with your audience in mind while also including key phrases. Read the article to learn more about how you can begin using SEO to help boost your marketing efforts across multiple channels. Read more here

2) Google Adds New Features to Tag Manager – Search Engine Watch

The Google Tag Manager has added new tools and an updated interface. Updates include new APIs that provides easier management for users. New third-party templates will also be added to Tag Manger. Read the article to learn more and view the recent updates. Read more here

3) Quality Assured! How to Create a Universal SEO QA Checklist – Search Engine Watch

With strategies and tactics to think about its possible to overlook something necessary. Creating a checklist can help to ensure you complete every aspect of your SEO efforts.  Read this article to view a universal SEO checklist that you can use to ensure you have covered everything or find new items to add to your own SEO checklist. Read more here

October 10, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 2014 Holiday Shopper Research: Shopping Never Sleeps – Inside AdWords

A growth in online shopping is expected this holiday season as access to online shopping increases.  Studies show that users are relying more on researching multiple online sources before heading to the stores or making purchases online. They also found that shoppers will begin their research well before the holiday shopping starts. Read more about this seasons online shopping and what to expect in this article. Read the article here

2) 7-Point SEO Relaunch Checklist – Search Engine Watch

It can be important to know what items to make sure you’ve completed before a website relaunch. Remembering to take care of the necessary items such as redirect mapping and internal linking can help prevent issues down the road. Take a look at the checklist from this article to make sure you’re SEO is prepared for your next website relaunch. Read the article here

3) 3 Tactics to Optimize Your Website Content with Social Intelligence – Content Marketing Institute

Using social sharing to better understand how your content is shared can be helpful to your strategy. This can provide you with knowledge on what pieces of content are working and what your users want to see more of. The article gives three great ways that you can take social sharing and use it help improve your content. Read the article here