October 10, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 2014 Holiday Shopper Research: Shopping Never Sleeps – Inside AdWords

A growth in online shopping is expected this holiday season as access to online shopping increases.  Studies show that users are relying more on researching multiple online sources before heading to the stores or making purchases online. They also found that shoppers will begin their research well before the holiday shopping starts. Read more about this seasons online shopping and what to expect in this article. Read the article here

2) 7-Point SEO Relaunch Checklist – Search Engine Watch

It can be important to know what items to make sure you’ve completed before a website relaunch. Remembering to take care of the necessary items such as redirect mapping and internal linking can help prevent issues down the road. Take a look at the checklist from this article to make sure you’re SEO is prepared for your next website relaunch. Read the article here

3) 3 Tactics to Optimize Your Website Content with Social Intelligence – Content Marketing Institute

Using social sharing to better understand how your content is shared can be helpful to your strategy. This can provide you with knowledge on what pieces of content are working and what your users want to see more of. The article gives three great ways that you can take social sharing and use it help improve your content. Read the article here

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