Search Engine Watch posted an interesting article this week highlighting a talk given to search marketers by Jim Beane, the person the baseball movie “Moneyball” was based on. What do baseball and search engine marketing have in common? A surprising amount when you compare it to the strategies Jim Beane took while leading his low-budget team to a level playing field through quantitative analysis and mathematical calculations. Through his talk, he emphasized that there is a metric for everything and as long as you respect the data and what it is saying to you, you can succeed.
As a side note, I can confidently say that this is likely the only time the BringShare Blog will ever link to a Brad Pitt movie. On the other hand our CEO, Justin Spring, is a sports man, so you’ll likely see sport analogies again in the future.
Our friends at Mashable posted a nifty article this week giving some great tips for optimizing your email marketing campaigns. A company called Boomerang analyzed over 5 million emails to generate some surprising stats. The infographic cleverly and beautifully displays a lot of info, but we’ll also summarize the key material here:
- Do or Don’t use the words in the picture on the left
- People read the most email at 5am and 6am (This shocked us. We’re more late risers..)
- The second highest email reading time is around lunch time
- The average email user received 147 messages a day and spends 2 1/2 hours reading email a day
- On average, 71 of those 147 get deleted in less than 5 minutes
Each week the BringShare team compiles a short list of particularly relevant articles in the Digital Marketing and Web Analytics space and posts them here for your viewing pleasure.