March 7, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How Content Marketing is Changing & What We Can Do to Be Ready – Search Engine Watch

As content marketing continues to evolve, marketers will continue to adjust as well. The latest direction of content marketing brings more attention to the stages of the consumers. Content marketers will begin to focus on how to better understand their contents ROI along focusing on increased targeting of the different stages of the consumer. The article provides background on where content has been and where it’s going. Read the article here

2) A True Integrated Marketing Framework – Search Engine Watch

For an integrated marketing campaign to succeed, everyone team should be on the same page.  An individual department shouldn’t focus solely on their results. As an agency the goal should be to create an environment where collectively your team is sharing ideas, metrics and tools to reach the desired results. Read the article here

3) 7 Common Pitfalls of Google Display Network Campaign Management – Search Engine Land

Running Google Display Network campaigns involves a lot of time and focus. Understanding what to look out for and areas to avoid can be helpful in preventing mistakes in your campaigns. Review some of these common mistakes to ensure your time is being spent managing campaigns and not fixing them. Read the article here

Comments are closed.