December 12, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Launches New AdWords Editor – SearchEngineWatch

The new AdWords editor 11 was launched earlier this week. The new release comes with additions such as keyboard shortcuts, more accurate search filters and the ability to toggle multiple accounts simultaneously. This release along with others from this year, come from the demand for increased automation. Read the article to learn more about the new AdWords editor 11. Read the article here

2) 5 Prescriptions For a Healthy Customer Data Plan – Content Marketing Institute

Gathering data to better understand your audience is important, but can be challenging. Having a strategy to collect this customer data will help you in building great content for your audience. The first place to start is by knowing “who” is actually engaging with your content. Learn more about how you can collect customer data to better understand your audience. Read the article here

3) Online Advertising to Grow By 15% Over Next Two Years, Driven By Mobile and Display – Search Engine Journal

In 2015 the growth in online advertising will continue to increase. The total global spend is projected to grow over the next few years from it’s current 24 percent. Increased mobile users will help to grow online advertising as mobile ad spend is projected to account for 51% of new advertising dollars over the next few years. Read more about online advertising growth with this article. Read the article here

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