October 24, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Releases Penguin 3.0 – First Penguin Update in Over a Year – Search Engine Land

After a year Google’s Penguin algorithm, which targets spam sites, has been updated with Penguin 3.0. This update will allow for those users who have made changes after the previous Penguin release to see if they’re changes resulted in improvements. Read the article further to learn more about the latest update and find additional articles on Penguin 3.0. Read the article here

2) 3 Small Paid Search Optimizations With Huge Impact – Search Engine Land

Making small adjustments to your campaigns can create big opportunities. Turning on click-to-call extensions is one way to make an easy change to your campaign that can have impacts in the amount of converted traffic by placing your phone number directly in front of consumers. Read to learn more about this and other changes you can add to your campaigns. Read the article here

3) Mobile Ad Revenues Soar as Search and Directories Flatten Out – Search Engine Watch

While Ad Revenue has increased overall as a whole the largest contributor to this growth this year is mobile revenue. Mobile ad revenue is continuing to grow in both search and display. Although, mobile wasn’t the only platform to see a rise this year, social media ad revenue has also been increasing. Learn more about the ad revenue half-year results by reading this article. Read the article here

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