February 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign – Search Engine Journal

There’s great value to leveraging both Google Analytics and Google Webmaster Tools to manage your SEO efforts. Using the tools found in Google Webmaster Tools can give you a unique insight into strategic campaign data. Search Queries and Keyword Insights are two of the ways listed here that you can use Google Webmaster Tools to gain an upper hand. Read the article here

2) Google Refreshes Page Layout Algorithm – Search Engine Watch

Keeping up with the Google changes is incredibly important, including the latest layout refresh announced by Matt Cutts. Are you including too many ads at the top of your page and not enough content? If so, this site may need reviewed to avoid this refresh and any future changes to the algorithm by Google. Read the article here

3) Yahoo’s New Long Game: Contextual Search – Mashable

Taking to a growing approach in search, Yahoo begins to build their contextual search efforts. These results would be tailored to a user through their continual search patterns. Giving users a larger range of results for their searches from websites and ads to reviews and coupons. Read the article here

Comments are closed.