BringShare online tool to redefine marketing measurement by simplifying performance metrics, enhancing bottom line
COLUMBUS, Ohio, Sept. 13, 2011 — Columbus start-up, BringShare, is catching the attention of the technology community beyond Ohio by becoming the first Ohio-based company invited to present this week at the nearly 20-year-old DEMO conference in Silicon Valley, the world’s leading launch conference for emerging technologies.
Justin Spring and Danielle Walton, co-founders of BringShare, today announced the public beta launch of its online tool of the same name that is designed to help marketing professionals, entrepreneurs and their businesses measure and evaluate their online marketing investments more efficiently and cost effectively.
“We’re taking the aggregation of marketing data a significant step further to provide greater value to marketing professionals,” Spring said. “BringShare actually mashes data together and presents it in a way that makes it easier for businesses to make smarter decisions about their online marketing that drive leads to sales, and ultimately bring more market share.”
BringShare allows its users to connect all of their accounts and gather data across common online marketing platforms including paid search platforms, analytics software, social networks, email tools and search engines. It automatically takes the data and puts it into one easy-to-comprehend picture (or dashboard) so comparisons can be made about which initiatives are working best, which ones need to be modified, and which efforts aren’t paying off. According to Spring, marketing professionals spend anywhere from 20 to 40 hours a month on reporting and tracking functions, whereas BringShare produces custom reports in a matter of minutes.
BringShare has also caught the attention of investors, having raised more than $1 million in Series A funding from TechColumbus and the Ohio TechAngels Fund (OTAF), and the marketing industry.
“As an email marketing leader, iContact is pleased to partner with BringShare to deliver a complete and robust set of tracking metrics to our joint customers,” said Geoff Alexander, director of product marketing, iContact. “iContact is fully integrated with BringShare, enabling small- and medium-sized businesses to grow and succeed by easily tracking conversions from their email marketing.”
The online tool is offered at two different price points: Starter ($49/month) and Complete ($99/month), with an optional comprehensive Google Analytics support (One-time payment of $499). For information on BringShare and a free 30-day trial, visit http://www.bringshare.com.
Columbus, Ohio-based BringShare is the online tool that is designed to help marketing professionals, entrepreneurs and their businesses measure and evaluate online marketing investments more efficiently and cost effectively. Led by co-founders, Justin Spring and Danielle Walton, BringShare improves upon simple data aggregation by integrating data together into one dashboard to give users a complete view and better understanding of their marketing performance. For more information, visit http://bringshare.com/.