June 13, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Bing Ads URL Auto-Tagging Finally Arrives – Search Engine Land

Bing has released a long awaited feature that will be sure to make it easier to work with Bing Ads campaigns. The new auto-tagging feature will eliminate the need to manually tag campaigns or setup through another provider, saving you time. Read the article for further information on this new release and how you can begin using it. Read the article here

2) A 3-Pronged Plan for Optimizing Your Online Content Distribution – Content Marketing Institute

Now that the content has been created, it’s time to distribute the material in a way that will best reach your audience. Placing valuable content in front of your audience using the right channel can help to accomplish the goals you have set for your content marketing strategy. This article will provide direction in optimizing your content through distribution. Read the article here

3) Ten Timely Tips for Terrific Title Tags – Search Engine Watch

Users search for a product or business wanting to find the most relevant results. Utilizing the title tag to your advantage can be one way to help optimize your efforts to stand out in the results. Find 10 great tips for improving your title tags in this article. Read the article here

May 30, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Reasons to Include Polling in Your Social Media Strategy – Search Engine Watch

Using polls can be a great way of engaging with your customers and better understanding their needs. Using social media to implement them can help to better reach your customers and receive great feedback. Read this article for five reasons to include polling into your social media marketing strategy. Read the article here

2) 7 Mistakes E-Commerce Retailers Make When Advertising with Google Shopping – Search Engine Journal

Product Listing Ads can put your product in front of the right consumers. It’s key, however, to ensure that your placing the most relevant ads and that you understand how frequently to display them. Read about the seven mistakes to avoid when advertising with PLA’s.  Read the article here

3) 2 Essential Elements for Getting Started with Content Marketing – Content Marketing Institute

Getting started with a content marketing strategy can be overwhelming. It’s important to understand where to begin to build a successful content marketing plan.  Starting with the basics can help set you in the right direction. This article provides two key steps to help you with that. Read the article here

May 23, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How Content Curation May Boost Your Influence – Search Engine Journal

Content curation can be a powerful tool to help you reach your audience and build engagement. Gathering and sharing the content that matters to your target audience will help provide them with a way of engaging with you through content that is important to them. Learn more  here about how you can harness content curation to reach your target audience. Read the article here 

2) How Rich Snippets Add Spice to Your Online Content’s Search Results – Content Marketing Institute

Using rich snippets can help make your listings unique and stand apart from the rest. There are several types of rich snippets available to use dependent on what content you are providing and the audience you intend to reach. This article provides great insight into the different types of rich snippets. Read the article here

3) Google Rolls Out Panda 4.0 & Payday Loan 2.0 Updates – Search Engine Journal

Google released two algorithm updates earlier this week. The new Panda update is to be a softer update to the algorithm, while the Payday loan update is meant to effect high spam queries. Read this article to learn more about the recent update launches by Google.  Read the article here

May 20, 2014

The New Email Dashboard Featuring MailChimp

You’ve got easier email reports. 

Take a look at the sections below to see what the MailChimp email dashboard can do to make your reporting a breeze.

Total Email Performance

 The Total Email Performance table gives you a view of your combined campaign data.  Add Google Analytics to your campaigns to get additional metrics like sales and conversions.

total email performance table - bloh

Overview Tab

Want to see it broken down further? We’ve got you covered. Each email campaign is broken down by key metrics from MailChimp as well as a few additional metrics from Google Analytics.

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Email Comparison Tab

See how each campaign stacks up against the others with our beautiful comparison charts.

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Performance Funnel Tab

A perfect way to scope the flow of your email campaigns is to use the performance funnels tab. This report shows you a comparison of how each email performed in a funnel visualization.

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May 16, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Break-Even CPC & Simple Landing Page Testing – Search Engine Watch

Marketers continuously seek ways to improve their campaign strategies. If you’re looking to improve on your AdWords performance, one place to look is to your conversion rate. Finding out what your break-even CPC is can help you begin to understand when and where changes need to be made to help you increase profits. Read the article here

2) 5 Reliable Ways to Use Content as a Referral Tool – Copyblogger

When creating content to improve your SEO strategies it will be helpful to also consider it as a source for referrals. Build content to develop strategic relationships that will drive referrals. This article provides five great ways to use content to improve referrals. Read the article here

3) SEO Client Retention Tips: 7 Mistakes I’ve Made That You Shouldn’t – Search Engine Journal

You want your client to trust in your work and that you will be able to provide the results expected for their business. Avoiding mistakes that could cause them to lose trust is important. Not making the seven mistakes provided in this article will help you to retain your customers and continue to keep their trust. Read the article here

May 9, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How to Build a Social Media Marketing Funnel – Quick Sprout

With continued growth from businesses in social media, it’s good to have an understanding of which platforms to focus on and why. Reaching your customers through the platforms they use the most can be incredibly valuable to your social media efforts. Read this article to for a great outline on how to build and measure your social media funnel. Read the article here

2) 7 SEO Truths Every Business Leader Must Understand – Search Engine Land

Staying current in the digital marketing world is important to staying ahead of your competitors. Therefore, if you’re in the SEO business, knowing what changes to focus on and implement can help you and your clients. This article provides seven items you must understand to stay ahead. Read the article here

3) 10 Ways to Inspire Your Inner Content Creator – Content Marketing Institute

Each business wants their content to stand out from the rest. It’s up to the content marketer to put their ideas and creativity into that content to make it something users will want to read. This article will give you ten ways to help you find that creativity and make outstanding content.  Read the article here

May 2, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Optimization Tricks That Are Always Overlooked – Search Engine Journal

When optimizing your paid search campaigns, it’s important to make sure that you are able to do so efficiently and effectively. Missing out on a helpful optimization feature could cause a missed opportunity within your campaign. This article provides you with five optimization features that you may have missed. Read the article here

2) 10 Steps to Scale Your Content Marketing Strategy – Content Marketing Institute

As content marketing continues to grow and change, you will need to have a plan for growing your content marketing strategy. Finding ways to assist in scaling your content marketing can help make any transitions and growth simpler. Read this article for ten ways to effectively scale your content marketing strategy. Read the article here

3) 10 Social Media Accounts You Can Learn From – Search Engine Journal

Social media can be a great way for a company to engage and connect with their users. The key is to understanding which social media platforms to tap into in order to best reach your audience. This article provides ten examples of how companies have been able to use social media to successfully reach their customers. Read the article here

April 25, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Ways You Can Avoid FOMO When Developing a Website – Search Engine Watch

Launching a new site can be very exciting, but also very stressful at the same time. Ensuring that you are prepared for a launch ahead of time can ease the stress of worrying about whether you have fully optimized the site. There are five great tips provided in this article that can help you create your own website launch checklist. Read the article here

2) Google Adds New Features To The Keyword Planner Tool – Search Engine Land

The Google Keyword Planner Tool has been updated with several new features that are now available to users. These new features include the ability to have a better look into estimates for geographic locations. Read this article to learn more about the nine newly launched features. Read the article here

3) 7 Tips to Ensure Your SEO Strategy Supports Your Brand – Search Engine Watch

Having a great SEO strategy that puts your company’s brand in front of potential customers is important. Another thing to consider is how these efforts leave your brand represented in branded search results. The article provides tips on how to ensure that your SEO efforts support your brand in the best way. Read the article here

April 24, 2014

Productivity Tool #3: Track Every Single Meeting Note Ever with Evernote

collage evernote - 1At Bringshare, our MO is that we save you time and free you up to be more effective. Today, we give you an overview of another tool that our team uses obsessively as a part of our productivity tools series.

The success of a meeting is determined by what happens after the meeting – that little thing called the follow-up.

Applause worthy follow-up starts with taking great notes in the meeting, and organizing them for use afterward. Evernote replaces that paper journal and out-of-ink pen with a smart, savvy digital solution for taking game-changer notes.

We use Evernote obsessively around here. Here are the 5 reasons it’s our preferred note taking solution.

Two words: Auto-save and share.

Never worry about losing all those great ideas or important meeting notes again. Evernote automatically saves (yes, automatically!) and syncs all your notes in the moment across every Evernote device. You then can share these notes with team members to help keep everyone up to date and accountable for projects or tasks.

Create checklists to track follow-up items.

It is easy to keep track of what you need to discuss, complete, or share with the “To-do” feature. You can easily add a check box next to certain items to remind yourself to complete certain tasks and assure that you get it done on time without letting it slip off your radar.

Take Your Notes Everywhere

You can quickly and easily access your notes, goals, or to-do lists from any device so you never have to be at a loss for information. Evernote makes it easy to sync your account across your phone, tablet and desktop.

Track Your Train of Thought on That Article

Never lose your train of thought while surfing the web again. Evernote makes it easy to capture images from the web and insert them into your notes. Evernote’s Web Clipper is a great resource for creating digital vision boards or sharing images for projects with your team members.

Organize Like A Neat and Tidy Pro

Don’t spend hours trying to search for notes in folders that are sprinkled all over your computer or desktop. Evernote makes it easy to organize and find notes by placing them in notebooks or adding tags so they are easy to find. The search feature also helps you find those notes those can’t-remember-what-I-named-that notes.

Staying organized with your notes, projects ideas, or to-do lists doesn’t have to be stressful.

Evernote makes it easy to compose, track, and share notes taken throughout the day. Download Evernote and make your life just a little bit easier. Well, okay, it might not make life easier – but it’ll totally make life more organized!

April 18, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) SEO, Your Website & You: 5 Myths & 10 Tips – Search Engine Watch

SEO is continuously changing and the amount of information surrounding SEO increasingly grows. To continue to make improvements to your SEO campaigns, it’s important to be able to filter out and use the key pieces of information. Read this article to learn more about SEO myths and tips. Read the article here

2) Avoid Spend Bloat: Using Keyword Classification For PPC Account Management – Search Engine Journal

A key to not overspending on underperforming keywords is to ensure that you are employing the right tactics. Using a classification system can help you to better understand the keywords within your campaigns. Learn more here about how classifying your keywords can assist you in not overspending. Read the article here

3) How to Audit Your Website Content for SEO – Content Marketing Institute

It is essential to understand where your website stands and what areas could use improvement for your SEO and content marketing strategy. Taking the time to analyze your site for SEO purposes can help you to find those key areas of improvement to successfully drive results. Learn more about why a site audit is important and how to reduce the stress of completing one. Read the article here