July 23, 2012

BringShare Members Tell Their Story

BringShare members come in all forms: from retail ecommerce to agencies and authors. Our members may vary in their disciplines, but they all use BringShare in similar ways – to save them time, money and make them all around better marketers.

Learn more about what your fellow BringShare members do and how they leverage BringShare to simplify their online marketing.

The Green Internet Group 

The Green Internet Group helps businesses find, get and keep customers with targeted marketing that converts to sales.

The Green Internet Group’s approach is data-driven, with the focus on return-on-investment. Other factors include prioritizing based on a mix of: Importance to Customer, Cost to Implement, Feasibility, Cost Reduction, and Leverage (positive impact on other processes).

“BringShare gives us much better data – faster and more affordably.”

We save a ton of time both in preparing information for clients and in discussing it with them. No need to log into several social accounts, an email program, AdWords, Google Analytics and attempt to format a coherent report with what really matters – conversions. With a few clicks you have everything that is important. No more getting lost in the weeds – BringShare puts the focus on results.”

- Daniel Green, President, The Green Internet Group 


Brian Wilson – President at Wilson Advertising

At Wilson, mature brands are repositioned for new growth. By refocusing brand strategies, Wilson Advertising builds stronger connections between a brand and its core audiences. Some firms specialize in B2B or maybe digital – Wilson Advertising’s niche is people. At the end of the day, they use powerful storytelling to motivate people towards authentic, rekindled brand preference.

“BringShare is a huge time saver.”

“The all-in-one dashboard view is a huge time saver. But nothing beats their customer support and tech support. BringShare is on top of its game!”

- Brian Wilson, President, Wilson Advertising 

Ace Hackware 

ACE Hackware, a fun little e-commerce shop and blog for lock pickers, ethical hackers and social engineers, was created by long-time penetration tester and hacking countermeasures instructor, Taylor Banks, with the help of a close-knit group of hacker friends who know exactly what you need to perform professional penetration tests, physical security audits and social engineering jobs.  Taylor Banks is a security geek, educator, and pentester turned entrepreneur with a flair for gadgetry. Essentially, Ace Hackware is the resource he wishes  would have existed when he was a penetration tester by day.

“BringShare is the only tool I’ve found to effectively integrate everything.”

“As the chief cook and bottle washer at ACE Hackware, I wear a lot of hats. Trying to manage my website, tweak my site for SEO, juggle a half dozen social media accounts and pay attention to analytics is a PITA, not to mention managing vendor and customer relationships and dealing with fulfillment. BringShare is the only tool I’ve found able to effectively integrate my keyword analysis, social media campaigns and traffic analytics data into a single pane of glass to help me focus on the marketing that is actually making me money.”

- Taylor Banks, Creator & Principal Hacktologist, Ace Hackware

One Productions 

One Productions creates astounding media in video, design, digital and print to connect with clients and their clients chosen audiences. It is an Integrated Communications Agency which will provide you with the strategy, communications and results you need to achieve your goals.

“BringShare gives me what I need without having to wade through the not-so-vital.”

“What we love about bringshare is that it brings all the vital bits you need to know for SEO and digital campaigns together without having to wade through the not-so-vital.”

- Tom Hopkins, Owner, One Productions


Cynthia Occelli – Author  

Cynthia Occelli is a popular blogger, life coach, and motivational speaker who empowers women. She has studied wisdom teachings for nearly two decades and also has a law degree. She shows women how to create the lives they want using feminine power, instead of trying to be a “better man”.

“BringShare simplifies my marketing.”

“I am always feeding my social media platform and my MailChimp list. Analytics really helps me learn how I can help my readers by giving them more of what they want. The problem has always been managing all the information and trying to see whether it’s consistent. BringShare simplifies the process and saves me a ton of time so I can take off the nerd hat.”

Cynthia Occelli  

 

 

BringShare is digital marketing software that pulls all of your digital marketing data into one convenient place, saving you time and money. Sign up to get started with your SEO, Email Marketing, Social Media, Paid Search and Website Performance Dashboards. We make it easy to track all of your digital marketing analytics in one place. Still need a BringShare Membership? Well you’re in luck. We offer a free thirty day BringShare Trial Membership.

July 3, 2012

Video: Get to know the people behind BringShare – Believe it or not, there are humans involved here. ;-)

 

June 20, 2012

The ULTIMATE Paid Search Dashboard is Now Live! Understand all key PPC metrics and identify trends easily with BringShare

One of the most challenging aspects of managing a paid search campaign with Adwords is sorting through a sea of thousands of data points across a boatload of different screens. You feel like you’re drowning in data. Well, have no fear! BringShare is here with a personal rescue boat: The new BringShare Paid Search Dashboard.

Our new paid search dashboard gives you a complete perspective on all your paid search data from Adwords and Google Analytics -combining them into beautiful charts and graphs. With this new dashboard, you will save hours of time each week that you typically use trying to make sense of your data. So stop treading water and use your time to provide better strategy to your clients. Check out some of the features below that we feel make the biggest splash:

 BringShare Paid Search Dashboard Total Performance

ROI and CPA Calculator

Understanding your true ROI or Cost Per Acquisition/Conversion (CPA) can be manual and time consuming. BringShare automates this process for paid search. Simply enter the amount of money you spend each month for paid search management and BringShare will combine that with your cost for clicks and give you a true ROI and CPA updated every day.

Call Tracking Data

There are many occasions where a visitor from paid search may pick up a phone and call you instead of completing a form online. When this happens, you’ll want to make sure you track that as a conversion and attribute it to your Adwords campaign. Otherwise, your ROI, CPA and Conversion Rate will not be completely accurate. BringShare allows you to export your call data from your call tracking vendor and upload that data into your paid search dashboard giving you truly accurate metrics.

Print and Save to PDF

Easily print your Paid Search Dashboard or save to a PDF to share with others.

Total Paid Search Performance Section

This top section of the dashboard makes it easy to see all the key metrics associated with your paid search campaign separated into three boxes: performance data, conversion data and sales.

BringShare Paid Search Dashboard Adwords Display and Search Network

Top 20 Campaigns

The Top 20 Campaigns section shows which campaigns had the most conversions. If there aren’t 20 campaigns that have conversions, the rest of the list will be populated by campaigns with the most clicks. This gives you an understanding of which campaigns are having the most impact.

BringShare Paid Search Dashboard Top 20 Campaigns

 

 Top 20 Adgroups

This section provides the same data as the Top 20 Campaigns but presents the data at an Adgroup level so it is easy to understand which Adgroups are having the most impact.

 BringShare Paid Search Dashboard Top 20 Adgroups

 

The Trends Tab visualizes 9 key metrics so you can easily identify performance trends in seconds.

 BringShare Paid Search Dashboard Adwords Trends

The trend graphs also include:

  • Conversions and Conversion Rate
  • Clicks and Clickthrough Rate
  • Spend and Cost Per Conversion
  • Paid Search Traffic Bounce Rate
  • Paid Search Traffic Time on Site
  • Paid Search Traffic Pages Per Visit

Top 20 Keywords by Conversions

This tab of your Paid SEarch Dashboard provides a list of the keywords generating the most conversions.

 BringShare Paid Search Dashboard Adwords Keyword Conversions

Phone Tracking Tab

The “Phone” dashboard is an easy way to view which phone conversions took place during any date range.

BringShare Paid Search Dashboard Adwords Phone Call Tracking

It’s never been easier to keep an eye on your paid search performance data and identify areas for improvement. If you are an agency or Adwords consultant, the Paid Search Dashboard is a great way to automate reporting for your clients.

Not a BringShare Member yet? Sign up now to see the Paid Search Dashboard for yourself!

 

 

BringShare is digital marketing software that pulls all of your digital marketing data into one convenient place, saving you time and money. Sign up to get started with your SEO, Email Marketing, Social Media, Paid Search and Website Performance Dashboards. We make it easy to track all of your digital marketing analytics in one place. 

June 14, 2012

5 Steps for Measuring SEO Results with BringShare

SEO is s constantly changing thing. What was driving traffic a few weeks ago may not be what drives traffic next week. The BringShare SEO Dashboard instantly reveals the data on search engines and all of your keywords so that you can quickly make the necessary adjustments to enhance SEO performance without losing any time. Check out five steps for measuring your very own SEO results with BringShare:

 

BringShare is digital marketing software that pulls all of your digital marketing data into one convenient place, saving you time and money. Sign up to get started with your SEO, Email Marketing, Social Media, Paid Search and Website Performance Dashboards. We make it easy to track all of your digital marketing analytics in one place. Still need a BringShare Membership? Well you’re in luck. We offer a free thirty day BringShare Trial Membership.

May 31, 2012

BringShare Member Spotlight: Applaud Social

Applaud Social BringShare MemberWe love and care about our BringShare Members, which is why we love hearing their stories. Applaud Social is a near and dear BringShare Member that helps you “punch above your weight with smart marketing”. How do they do that?

They use BringShare. 

We have a lot of digital marketing agencies that use BringShare Dashboards to analyze and report on digital marketing efforts and we wanted to take the time to showcase one of our great members. For this BringShare Member Spotlight, we interviewed Travis Street, the Director of Applaud Social. Learn more about who Applaud Social is and what they do below:

April 23, 2012

Optimized Email Marketing – Analytics Made Easy

Ever wondered how the emails you sent last month impacted your business? Or how you can optimize your future email marketing? Well we have those answers and more in one wonderful dashboard. BringShare’s email dashboard allows you to easily make smarter decisions when it comes to email marketing.

Here’s a quick overview of the different components of the BringShare email marketing dashboard:

Total Email Performance

The “Total Email Performance” at the top of your email dashboard gives you an overview of how your emails have impacted your business during any date range. You can see, among other things, the total number of opens, clicks, forwards, average time on site, and sales. This is the first step to understanding all your email marketing efforts and how successful they have been.

BringShare Email Dashboard Total Performance Metrics

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March 28, 2012

The New Social Media Analytics Dashboard – Less Talk. More Action.

The new social media analytics dashboard was designed with the core BringShare philosophy in mind: “Less Talk. More Action.” We could have built a bloated social media dashboard with tons of data from all over the place but we kept our focus on only providing the data that matters and what can actually be used to improve your social media marketing efforts. Frankly, we think we nailed it.

“How is social media as a whole impacting my business?”

Boom! Introducing the “Total Performance Section.” This section sums all of your data from Facebook, Twitter, YouTube, MySpace, LinkedIn, Pinterest and others to give you the complete picture of how social media is impacting your business.

Social Media Analytics Total Performance

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March 27, 2012

10 Actions to Strengthen your SEO Rankings

Sometimes Search Engine Optimization can feel like an uphill battle. It definitely takes a commitment on a weekly, if not daily basis to have a fully optimized website. So how do I have the biggest effect on my SEO rankings with the least amount of effort? What are my SEO lifehacks? Well,  check out the list below, check everything off and then bask in the glory of being an SEO rockstar for the day.

BringShare SEO Dashboard

1] Do your own SEO Keyword Research

This is THE most important thing you’ll do in your SEO process. If you’re optimizing for keywords that don’t convert on your website or have so much competition you can’t hope to get to page 5 (let alone page 1) you’ll fail miserably with your SEO efforts. Take the time upfront to dig into your Google Analytics account to find out which keywords are generating conversions or revenue already (if the thought of that makes you groan in dismay, have no fear! BringShare members can bypass Google Analytics and just log in to their account to easily see this info. If you’re not a BringShare user, sign up for a free BringShare trial here). Those keywords can be a great starting point. You can also use a variety of tools to help you determine further words to rank for.

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March 26, 2012

Social Media Analytics – What Really Matters?

Social media continues to be the marketing channel most talked about in the media. This causes many small businesses to think they must be missing something because “social media doesn’t seem to impact my business all that much.” That may be true but getting the facts on your social media analytics will put your mind at ease and help you determine the priority of social media in your marketing program.

What Social Media Analytics Should You Be Monitoring?

  1. Visits from each social network and the total from all social networks – This will give you insight into how much of your traffic is coming from social media properties. Having the percentage compared to SEO or Paid Search will give you some great perspective. If you are spending a higher percentage of your marketing resources (time or money) on Social Media but you aren’t getting a proportional amount of traffic from these efforts, maybe you should reconsider your plan.
  2. Value Per Visitor – How much is each visitor from social media networks worth to you? To calculate this, just divide the total sales or conversions from social media by the total visits. This allows you to easily understand how much a social media visitor is worth compared to other marketing sources.
  3. Cost Per Acquisition – How much are you spending to get a sale or conversion? To calculate this, divide the amount of money you are spending on Social Media by the number of transactions or conversions you received. Having this metric will help you compare the profitability of your social media to other marketing channels. Continue reading
March 2, 2012

The Best Paid Search Dashboard Now Has Call Tracking Data

You may have noticed something especially brilliant about your Paid Search Dashboard recently. No, we’re not talking about the BringShare CPA, ROI and Conversion Rate Calculator we introduced last week, although that is just as exciting. The addition of call tracking details to the Paid Search Dashboard is an incredibly simple way to see the full picture of your paid search marketing. There are a ton of tools out there that help you analyze your Paid Search data, but without call tracking data -especially for a  user who tracks goals in Google Analytics instead of revenue, the picture is incomplete. If you look closely at the data above, you’ll notice that it’s the exact same dashboard, with the exact same date range. The only difference is that the second set of data has call tracking details included. Things may look like they haven’t changed much at first, but when you take a look at the Conversions, Conversion Rate and CPA, those numbers are fairly drastically different -not to mention that conversions are typically one of the main reasons you start a campaign to begin with!

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