Thanks to all of our beta friends, we realized the email dashboard was missing one very important feature: The ability to view the performance of all of your emails over any period of time as one total. So, we went to work on this and are excited to announce that the new email dashboard now provides this functionality. Take a look…
The new “Total Email Performance” section is the total of all emails sent during the date range you’ve selected. The “Emails Sent” section on the right lists all the emails that are included in this total.
This view is fantastic for understanding what role email as a whole plays in your marketing program. Let’s say you want to get a better understanding of whether your email marketing efforts were effective in the forth quarter of 2011. How would you go about doing that without BringShare? … Exactly! It’s next to impossible. With the BringShare email dashboard, it only takes a second.
Just set the date range to the 4th quarter of 2011 and you’ll instantly see the key performance indicators for ALL of your email marketing efforts combined:
- Opens: how many people opened all of your emails in Q4
- Clicks: how many clicks did you get (visits to your site) from all emails sent in Q4
- Avg. Time on Site: How long did those people spend on your site in Q4
- Conversions/Sales: How many sales or goal conversions did all of your emails generate in Q4
With this data, you’ll know whether or not it makes sense to continue to prioritize email marketing efforts in the future.
What if you determine that your email performance is less than desirable? BringShare can help with that too… click here for more on optimizing emails with BringShare.
Note: Metrics like Avg. Time on Site and Conversions/Sales pull from Google Analytics. It’s easy to track email performance in Google Analytics. For a video tutorial on how to do this, click here.
BringShare is digital marketing software that pulls all of your digital marketing data into one convenient place, saving you time and money. Sign up for a free trial of BringShare to get started with your SEO, Email Marketing, Social Media, Paid Search and Website Performance Dashboards. We make it easy to track all of your digital marketing analytics in one place.