April 25, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Ways You Can Avoid FOMO When Developing a Website – Search Engine Watch Launching a new site can be very exciting, but also very stressful at the same time. Ensuring that you are prepared for a launch ahead of time can ease the stress of worrying about whether you have fully optimized the […]

April 11, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Are you still making these 5 Twitter mistakes? – The Next Web Twitter can be a great way to engage users and build your reach.  Though not all practices are best practices and there are some mistakes you should avoid when using Twitter for your marketing. This article provides five of them to look […]

March 28, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Steps To The Perfect AdWords Audit – Search Engine Land Having an understanding of your AdWords performance is crucial to ensuring you are providing the best results. An AdWords campaign audit can help you reveal any areas for improvement as well as provide insight into features and more that could help you reach […]

March 21, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Video Helps Persuade 73% of People to Buy a Product or Service [Survey] – Search Engine Watch Engaging with your customers is important. Videos can be a strong way to introduce your company to customers as a valuable source of information. The survey shows that more customers are relying on videos to gain information […]

March 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Improve PPC Performance Now: How to Take Advantage of Seasonality – Search Engine Watch Learning which seasons and holidays affect your campaigns is crucial. Success can come from understanding how to improve and grow to make the seasons work for you.  Tailoring a campaign ad to a specific season or holiday that speaks to […]

March 7, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How Content Marketing is Changing & What We Can Do to Be Ready – Search Engine Watch As content marketing continues to evolve, marketers will continue to adjust as well. The latest direction of content marketing brings more attention to the stages of the consumers. Content marketers will begin to focus on how to […]

February 21, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) What’s more effective: Long or short landing pages? – The Next Web The best way to determine the perfect length of your landing page is to test and test some more. Running A/B tests to see which type of landing pages, long or short, receives the better results from the sites audience. The tips […]

February 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign – Search Engine Journal There’s great value to leveraging both Google Analytics and Google Webmaster Tools to manage your SEO efforts. Using the tools found in Google Webmaster Tools can give you a unique insight into strategic campaign data. Search Queries […]

February 7, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Steps to Audit Online Content After Hummingbird and “Not Provided” –  Content Marketing Insitute While knowing where your pages rank is important, even more important is grasping “what” your customers are finding. Without knowing what content is on the pages that are ranking well, you could be missing out on key areas for […]