April 25, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Ways You Can Avoid FOMO When Developing a Website – Search Engine Watch Launching a new site can be very exciting, but also very stressful at the same time. Ensuring that you are prepared for a launch ahead of time can ease the stress of worrying about whether you have fully optimized the […]

April 11, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Are you still making these 5 Twitter mistakes? – The Next Web Twitter can be a great way to engage users and build your reach.  Though not all practices are best practices and there are some mistakes you should avoid when using Twitter for your marketing. This article provides five of them to look […]

April 4, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns – Search Engine Watch Google AdWords announced that they would be retiring regular Product Listing Ads (PLAs). However, they will be replaced with the newly released Shopping Campaigns. The new shopping campaigns provide additional features along with being able to manage PLAs. Read this […]

March 28, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Steps To The Perfect AdWords Audit – Search Engine Land Having an understanding of your AdWords performance is crucial to ensuring you are providing the best results. An AdWords campaign audit can help you reveal any areas for improvement as well as provide insight into features and more that could help you reach […]

March 21, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Video Helps Persuade 73% of People to Buy a Product or Service [Survey] – Search Engine Watch Engaging with your customers is important. Videos can be a strong way to introduce your company to customers as a valuable source of information. The survey shows that more customers are relying on videos to gain information […]

March 7, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How Content Marketing is Changing & What We Can Do to Be Ready – Search Engine Watch As content marketing continues to evolve, marketers will continue to adjust as well. The latest direction of content marketing brings more attention to the stages of the consumers. Content marketers will begin to focus on how to […]

February 21, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) What’s more effective: Long or short landing pages? – The Next Web The best way to determine the perfect length of your landing page is to test and test some more. Running A/B tests to see which type of landing pages, long or short, receives the better results from the sites audience. The tips […]

February 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign – Search Engine Journal There’s great value to leveraging both Google Analytics and Google Webmaster Tools to manage your SEO efforts. Using the tools found in Google Webmaster Tools can give you a unique insight into strategic campaign data. Search Queries […]

November 19, 2013

Google Organic Keyword Data is Back on the SEO Dashboard

Google dropped the encrypted search bomb in September effectively hiding the keywords used for all Google searches. Without keyword data, it is nearly impossible to understand what percentage of organic traffic is coming from branded and non-branded keywords. And without that understanding, it is hard to measure the true impact of an SEO campaign in generating […]

November 18, 2013

Top Landing and Exit Pages Now Included on the SEO Dashboard

An extremely important part of any SEO campaign is understanding which pages get the most incoming traffic and how they perform in contributing to a conversion. The BringShare “Top Landing Pages” report makes it easy to monitor all of the important pages  and how they are improving in performance over time. Simply identify the pages […]