October 17, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 7 ways to better integrate SEO across your marketing channels – The Next Web Incorporating SEO into your marketing channels can help to build your efforts.  There are several ways to begin including SEO such as ensuring that your blogs are being created with your audience in mind while also including key phrases. Read […]

October 10, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 2014 Holiday Shopper Research: Shopping Never Sleeps – Inside AdWords A growth in online shopping is expected this holiday season as access to online shopping increases.  Studies show that users are relying more on researching multiple online sources before heading to the stores or making purchases online. They also found that shoppers will begin their […]

September 19, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Things Search Marketers Can Do to Ensure a Happy Holiday – Search Engine Watch With the holidays coming soon it’s that time to begin preparing your campaigns. Understanding what will work for you and where to focus will be critical to a successful holiday campaign. Two areas to look into for your holiday […]

September 12, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Questions to Consider When Thinking About Bidding On Branded Terms – Search Engine Watch Weighing all options first before deciding on whether to bid on your branded terms is significant. This will help to determine if branded terms will improve the success of your strategy. Here are five questions to ask yourself as […]

September 5, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Things Your Competitors Are Doing This Q4 to Crush You on Google – Search Engine Watch With holidays approaching, it’s time to make sure your e-commerce strategies are prepared. By understanding where your competitors will be focusing their efforts, you can gain additional knowledge on where to focus. Giving you an edge in […]

August 29, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

The PPC Search Network Campaign Launch Checklist – Search Engine Watch Having a procedure you follow when launching new campaigns can be incredibly helpful. Developing and utilizing a checklist to ensure that all areas are complete will ensure that key items are not missed in the launch. This will prevent errors from occurring down the road […]

August 28, 2014

3 REASONS AGENCIES OVER REPORT (AND HOW YOU CAN OVERCOME THE TEMPTATION)

Many agencies struggle to create digestible reports for their marketing clients. It’s not that they are hurting for data – there are hundreds of data points in the arsenal. Too many agencies revert to pulling all the available data and sending it over to their clients each month. One Google analytics expert has referred to […]

August 22, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 3 Simple Ways Email Can Drive SEO Results – Search Engine Journal Email marketing is a great way to reach your target audience. Using email campaigns to help boost your SEO traffic can be an added benefit. One way to do this is to create engagement by adding call-to-actions to your email campaigns. Read the […]

August 15, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) New Shopping Campaigns Upgrade Tool – Inside AdWords With the switch to shopping campaigns occurring soon, Google AdWords has made it easier to make the switch. The new upgrade tool will allow Product Listing Ads (PLA’s) to be moved to shopping campaigns easier. However, not all campaigns can be moved with this tool. Read […]

August 8, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Innovative Email Marketing Tips That Drive Readers to Action – Copyblogger You’ve got an email list, but now you need to get your customers to take action. Incorporating marketing techniques such as adding surveys or combining social media can help to elevate your email campaigns. Learn about five great tips to drive your email […]