July 18, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How to Get Your Blog Posts Read – Search Engine Journal By making a few adjustments you can improve the amount of time invested by your readers. When creating content for your blog posts, you want your readers to read through it and take away what you have to say. This article discusses great ways […]

July 11, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time – Search Engine Watch Branching out your PPC efforts can benefit your campaigns. Through testing and trying new ideas with your campaigns, you can expand the reach of your campaigns. Also, you can begin to expand your PPC knowledge by […]

July 4, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How to Be in the Top 5% of Bloggers: New Research Results – Copyblogger Content should be creative and unique to help it stand out and get noticed. Quality and quantity will play a large role in helping content marketers achieve this goal. The research results provided in this article show how often the […]

June 27, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Key Takeaways From 5 A/B Tests With Significant Results – Search Engine Watch Performing  just one A/B test will likely not be enough for you to find all the changes you could make to your site. Testing thoroughly for all elements of your site will lead you to find the changes that will help you […]

June 20, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Introduces “Google My Business”, A New One-Stop Shop To Help Businesses Get Found Online – TechCrunch Google recently released “Google My Business”, a platform for businesses that allows them to easily manage items, such as updating business information and  communicating on Google+. This new launch is not only for new users, but those […]

June 13, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Bing Ads URL Auto-Tagging Finally Arrives – Search Engine Land Bing has released a long awaited feature that will be sure to make it easier to work with Bing Ads campaigns. The new auto-tagging feature will eliminate the need to manually tag campaigns or setup through another provider, saving you time. Read the article […]

May 30, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Reasons to Include Polling in Your Social Media Strategy – Search Engine Watch Using polls can be a great way of engaging with your customers and better understanding their needs. Using social media to implement them can help to better reach your customers and receive great feedback. Read this article for five reasons […]

May 23, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How Content Curation May Boost Your Influence – Search Engine Journal Content curation can be a powerful tool to help you reach your audience and build engagement. Gathering and sharing the content that matters to your target audience will help provide them with a way of engaging with you through content that is important […]

May 20, 2014

The New Email Dashboard Featuring MailChimp

You’ve got easier email reports.  Take a look at the sections below to see what the MailChimp email dashboard can do to make your reporting a breeze. Total Email Performance  The Total Email Performance table gives you a view of your combined campaign data.  Add Google Analytics to your campaigns to get additional metrics like […]

May 16, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Break-Even CPC & Simple Landing Page Testing – Search Engine Watch Marketers continuously seek ways to improve their campaign strategies. If you’re looking to improve on your AdWords performance, one place to look is to your conversion rate. Finding out what your break-even CPC is can help you begin to understand when and where […]