January 30, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) 12 Trends Search Marketers Can’t Ignore in Content Marketing – Search Engine Watch The importance of content marketing in a marketing strategy extends to SEO. Understanding how content marketing will be changing and what to look for can help in developing your strategy. One thing to be aware of is how improved content can […]

January 23, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Issues Warning About Poor Search For Non-Mobile Sites – Search Engine Journal With the increase in mobile usage, Google has been working to ensure that users are being directed to mobile friendly sites. They’ve recently released the mobile-friendly tag and are continuing to move toward making more sites mobile-friendly. The next step in making […]

January 16, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) 3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now – Search Engine Watch Making sure that you are optimizing your remarketing campaigns will help you to get the best out of them by reaching and obtaining the right users. One way to optimize your remarketing campaigns is to ensure that you are testing all […]

January 9, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) New Bing Policy Disallows Phone Numbers in Plain Text – Search Engine Watch A new change added by Bing will no longer allow for phone numbers to be shown within the ads plain text. However, this will not affect any current campaigns with numbers in plain text until June. Phone numbers can still be shown through […]

January 2, 2015

The Weekly Top 3 Must Read Digital Marketing Articles

1) 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy – Search Engine Watch Taking advantage of all of the features within AdWords can help to improve your PPC strategy. Using the Bid Simulator, an advanced feature, provides you with insight into your bids. Here you can examine estimated number of clicks more closely to […]

December 19, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated – Search Engine Journal Providing your visitors with information that easy to understand is important. Having content on your landing page that is different from that of your other pages or an ad can cause confusion for the visitor. To prevent them from […]

December 12, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Launches New AdWords Editor – SearchEngineWatch The new AdWords editor 11 was launched earlier this week. The new release comes with additions such as keyboard shortcuts, more accurate search filters and the ability to toggle multiple accounts simultaneously. This release along with others from this year, come from the demand for increased automation. […]

December 5, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Mobile SEO & E-commerce Growth Beyond Black Friday and Cyber Monday – Search Engine Land The holiday shopping is not over as research shows that 48 percent of shoppers will continue their holiday shopping in December. With the growing number of people using mobile for their shopping efforts it’s a great time to look […]

November 21, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Search Top Priority Among SMBs [Study] – Search Engine Marketing A survey was conducted to better understand the priorities of advertising and marketing spend for small and medium-sized business (SMBs). The survey results found that at 60.7 percent, search and pay-per-click would lead the marketing spend in the coming year. Email marketing and print […]

November 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Content Marketing Initiatives You Need in 2015 – Content Marketing Institute As a busy content marketer with many things to think about, making certain items a priority is important. Understanding your audience is one core item to prioritize. This initiative is essential to your strategy as you need to reach the appropriate audience with […]