December 19, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated – Search Engine Journal Providing your visitors with information that easy to understand is important. Having content on your landing page that is different from that of your other pages or an ad can cause confusion for the visitor. To prevent them from […]

December 12, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Launches New AdWords Editor – SearchEngineWatch The new AdWords editor 11 was launched earlier this week. The new release comes with additions such as keyboard shortcuts, more accurate search filters and the ability to toggle multiple accounts simultaneously. This release along with others from this year, come from the demand for increased automation. […]

December 5, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Mobile SEO & E-commerce Growth Beyond Black Friday and Cyber Monday – Search Engine Land The holiday shopping is not over as research shows that 48 percent of shoppers will continue their holiday shopping in December. With the growing number of people using mobile for their shopping efforts it’s a great time to look […]

November 21, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Search Top Priority Among SMBs [Study] – Search Engine Marketing A survey was conducted to better understand the priorities of advertising and marketing spend for small and medium-sized business (SMBs). The survey results found that at 60.7 percent, search and pay-per-click would lead the marketing spend in the coming year. Email marketing and print […]

November 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Content Marketing Initiatives You Need in 2015 – Content Marketing Institute As a busy content marketer with many things to think about, making certain items a priority is important. Understanding your audience is one core item to prioritize. This initiative is essential to your strategy as you need to reach the appropriate audience with […]

November 7, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 AdWords Optimization Checkpoints You May Be Missing – Search Engine Watch When reviewing your paid search accounts, having a checklist that includes checkpoints that may not be so obvious can be helpful. These points could help you adjust or update items that you may not have focused on since the account was created. […]

October 31, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) A Step-by-Step Guide to Creating Robust Content for the Holiday Season – Search Engine Watch Preparing for the holiday season is incredibly important to your campaigns. Content will also need to be refreshed for the holidays to ensure you reach your customers. Doing your research to know the right keywords to use and delivering the […]

October 24, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Releases Penguin 3.0 – First Penguin Update in Over a Year – Search Engine Land After a year Google’s Penguin algorithm, which targets spam sites, has been updated with Penguin 3.0. This update will allow for those users who have made changes after the previous Penguin release to see if they’re changes resulted […]

October 17, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 7 ways to better integrate SEO across your marketing channels – The Next Web Incorporating SEO into your marketing channels can help to build your efforts.  There are several ways to begin including SEO such as ensuring that your blogs are being created with your audience in mind while also including key phrases. Read […]

October 10, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 2014 Holiday Shopper Research: Shopping Never Sleeps – Inside AdWords A growth in online shopping is expected this holiday season as access to online shopping increases.  Studies show that users are relying more on researching multiple online sources before heading to the stores or making purchases online. They also found that shoppers will begin their […]