August 29, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

The PPC Search Network Campaign Launch Checklist – Search Engine Watch Having a procedure you follow when launching new campaigns can be incredibly helpful. Developing and utilizing a checklist to ensure that all areas are complete will ensure that key items are not missed in the launch. This will prevent errors from occurring down the road […]

August 28, 2014

3 REASONS AGENCIES OVER REPORT (AND HOW YOU CAN OVERCOME THE TEMPTATION)

Many agencies struggle to create digestible reports for their marketing clients. It’s not that they are hurting for data – there are hundreds of data points in the arsenal. Too many agencies revert to pulling all the available data and sending it over to their clients each month. One Google analytics expert has referred to […]

August 22, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 3 Simple Ways Email Can Drive SEO Results – Search Engine Journal Email marketing is a great way to reach your target audience. Using email campaigns to help boost your SEO traffic can be an added benefit. One way to do this is to create engagement by adding call-to-actions to your email campaigns. Read the […]

August 15, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) New Shopping Campaigns Upgrade Tool – Inside AdWords With the switch to shopping campaigns occurring soon, Google AdWords has made it easier to make the switch. The new upgrade tool will allow Product Listing Ads (PLA’s) to be moved to shopping campaigns easier. However, not all campaigns can be moved with this tool. Read […]

August 8, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 5 Innovative Email Marketing Tips That Drive Readers to Action – Copyblogger You’ve got an email list, but now you need to get your customers to take action. Incorporating marketing techniques such as adding surveys or combining social media can help to elevate your email campaigns. Learn about five great tips to drive your email […]

August 4, 2014

Are you using these 2 time-saving features for July?

If you are on a monthly reporting cycle, it’s time to get started on client reports for July. Here are two Custom Report Builder features you should be using to save time. 1) The “Duplicate” report feature If you are creating a report for a repeat client, using the Duplicate feature allows you to make […]

August 1, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How to Create Social Media Friendly Landing Pages – Search Engine Watch When driving traffic from social media efforts to your landing page, you need to ensure that these pages will attract the customer. By making sure that your social media content flows successfully to your landing pages, you can help to increase the number […]

July 25, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 85% of Retailers Say Paid Search is Most Effective Acquisition Channel – Search Engine Watch The SEO and Paid Search efforts are paying off for retail customer acquisition according to a newly released study. Those retailers surveyed provided that paid search was the most invested channel, also driving the most revenue into 2013. To […]

July 18, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) How to Get Your Blog Posts Read – Search Engine Journal By making a few adjustments you can improve the amount of time invested by your readers. When creating content for your blog posts, you want your readers to read through it and take away what you have to say. This article discusses great ways […]

July 11, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time – Search Engine Watch Branching out your PPC efforts can benefit your campaigns. Through testing and trying new ideas with your campaigns, you can expand the reach of your campaigns. Also, you can begin to expand your PPC knowledge by […]