January 2, 2012

A Step by Step guide to finding Email Marketing result data in Google Analytics:

1. Go to www.google.com/analytics and sign in to your account
2. (If you have access to multiple Google Analytics profiles) Select the profile you are looking to find information for
3. On the left hand navigation, select “Traffic Sources”
4. Under “Traffic Source”s, select “Sources”
5. Under “Sources”, select “All Traffic”
6. Your Google Analytics display should now look like this (click to expand):

How to find Google Analytics Data - Step 1

7. In the screenshot above, we can easily find the “Source” and “Medium Information. It has enough traffic to be on the first page and our “Source”/”Medium” were set to be intuitive. “eblast / featurerelease” is the information we are looking for. If you can also easily find your information, continue to Step 8. If not, follow the extra steps below:

  • Ensure that the date range you have selected includes the day you sent the email and up to a month afterwards (people don’t necessarily click on and read an email the day they receive it.)
  • In the bottom right hand corner, expand the number of rows you would like shown. In the example below, there are 112 rows. If we have data for the email we sent with Google Analytics utm tracking information and our date range is set properly, it will show up in one of these rows.

More rows in Google Analytics

  • Check the rest of your data to find the “Campaign Source” / “Campaign Medium” that you entered to track your campaign

How to find the campaign name

8. We now have the “Campaign Source” and “Campaign Medium” information. To find the “Campaign Name”, we need to perform the following steps:

  • Click “Secondary Dimension”
  • Click “Traffic Sources”
  • Click “Campaign”

 

 

9. You should now see the “Source / Medium” and “Campaign” of your email campaign. This is the information that should be copied exactly into BringShare.

Email Campaign Source, Medium and Name in Google Analytics

10. And finally, this is how the above data should look when properly connected to your email marketing campaign in BringShare:

Your Full Email Marketing Picture in BringShare

 

Still having trouble connecting your individual email campaigns with Google Analytics tracking information in BringShare? Contact us for more help!

 

BringShare is digital marketing software that pulls all of your digital marketing data into one convenient place, saving you time and money. Sign up for a free trial of BringShare to get started with your SEO, Email Marketing, Social Media, Paid Search and Website Performance Dashboards. We make it easy to track all of your digital marketing analytics in one place.

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